Some businesses begin with a business plan. Mine began with a family connection to cars, a love for the automotive industry, and a belief that people deserve someone in their corner.
By Tamatha Carbone, Founder of Digital Motor Group, LLC
Some businesses begin with a business plan. Mine began with a family connection to cars, a love for the automotive industry, and a belief that people deserve someone in their corner.
I’m Tamatha Carbone, founder of Digital Motor Group, LLC, the company that operates as Digital AutoFi and is preparing to introduce its next chapter: MotorFi.
Based in Fort Lauderdale, Florida, Digital AutoFi helps customers and automotive dealers navigate financing for classic cars, collector vehicles, exotic cars, luxury vehicles, and everyday automobiles through participating financing sources.
Our business has evolved, but its foundation has stayed the same: understand the person, respect the purchase, and guide the process with clarity and care.
My automotive roots
My father restored hot rods. My grandfather spent more than 35 years with Ford. Growing up around that kind of automotive history, you learn that a car can mean much more than transportation.
It can hold a family memory. Represent years of hard work. Bring someone back to a particular moment in life. Or make an ordinary Saturday feel a little more exciting.
That connection has never left me. I still appreciate the sound of a V8, the character of a classic, and the feeling of driving something with a story. My own 1977 Bronco is a pretty good reminder of that.
My path took me from Rhode Island to New York and eventually to Fort Lauderdale. Along the way, I built more than 20 years of experience in the automotive industry and saw how much the right people can change a customer’s experience.
I also saw opportunities to improve that experience.
How Digital Motor Group began
I founded Digital Motor Group, LLC in August 2016. Our early work began under the Digital Dealer Group name, focusing on automotive consulting.
As the business grew, we focused on specialty automotive financing. We saw a need for people who could understand the vehicle, work through transaction details, and connect customers and dealers with appropriate financing sources.
A classic car purchase may involve a vehicle that is decades old. An exotic car may require a different approach to valuation, documentation, or financing structure. A business owner’s income may need more explanation than a pay stub can provide.
These transactions benefit from experience, attention, and a willingness to ask questions. That became the foundation of Digital AutoFi.
We built our approach around understanding the whole transaction and helping people navigate it, from the initial conversation through documentation, funding coordination, and title and registration support.
What Digital AutoFi does
Digital AutoFi serves as an automotive financing intermediary, helping customers and dealers connect with participating financing sources.
Our work includes helping people explore financing options for classic and collector cars, exotic and luxury vehicles, and a broader range of automotive purchases. We also help coordinate the documentation and transaction details that accompany those purchases.
Digital AutoFi reviews your application, credit profile, and vehicle details to identify potential financing options and discuss them with you before submitting your application to final underwriting.
Our role is to bring experience and organization to the process, explain what is needed, and help customers and dealers understand the next step. We think of ourselves as your co-pilot: someone who understands the road ahead and stays engaged along the way.
Who we are at the core
We care about getting the details right.
Customers trust us with personal information, significant purchases, and often a vehicle they have wanted for years. Dealers trust us with their customers and their reputation. Financing partners rely on us to provide clear, complete information.
Those responsibilities shape how we work.
We ask questions. We explain documentation requests. We have honest conversations about expectations. When a transaction becomes complicated, we work through the details and help identify the next step.
Behind every application is a person with a reason for buying that vehicle. Understanding that reason matters to us.
Our mission
Our mission is to bring clarity, expertise, and personal care to automotive financing by connecting customers and dealers with participating financing sources and guiding each transaction with honesty, attention, and respect.
That mission shows up in everyday actions: returning a call, explaining a requirement, catching a detail before it causes a delay, or helping a customer understand their options.
Technology and a little “secret sauce” help us organize the work and improve communication. Our people bring the judgment, accountability, and relationships that give that technology its purpose.
As a female founder in the automotive industry, I am proud to have built a company that reflects both my experience and my values. Every relationship we earn is a chance to show what thoughtful, personal service can look like.
The people who make it possible
I am deeply grateful to the clients who have trusted us with their purchases, recommended us to friends, and returned when it was time for their next car. Being part of those experiences is a privilege, and your trust has helped us build this company.
I am also thankful for the dealers and financing partners who value our work and collaborate with us to help move each transaction forward.
On a personal level, I am especially thankful for my team, including those who have been beside me since day one. They have helped turn an idea into a business, worked through the challenges, and brought care and commitment to the people we serve.
Building a company takes people who believe in what you are doing and show up for it every day. I am grateful for their dedication, their ideas, and the pride they take in their work.
When I look at how far we have come, I see the people who helped us get here. Having them beside me makes this next chapter even more meaningful.
The road ahead: MotorFi
Since founding Digital Motor Group in 2016, every chapter has taught us something, strengthened our relationships, and helped shape what comes next.
Now, we are getting ready to introduce MotorFi, the next chapter of a business built on automotive roots and personal service.
A lot is happening behind the scenes, and I am excited to share what we have been working on. At the heart of it is the same commitment that brought us here: honest conversations, experienced guidance, and people who care about the details.
My family gave me an appreciation for cars. This industry gave me a reason to build this company. And the people who have trusted us along the way have helped shape its future.
The next chapter is coming soon. And I cannot wait to welcome you to MotorFi.
MotorFi. Powered by Digital AutoFi.
Tamatha Carbone, Founder, Digital Motor Group, LLC. The One Behind the Wheel.
Talk with our teamFrequently asked questions
Who founded Digital AutoFi?
Tamatha Carbone founded Digital Motor Group, LLC in August 2016, the company that operates as Digital AutoFi. She brings more than 20 years of experience in the automotive industry.
What is MotorFi?
MotorFi is the next chapter of Digital Motor Group, a business built on automotive roots and personal service. MotorFi. Powered by Digital AutoFi.
Where is Digital AutoFi based?
Digital AutoFi is based in Fort Lauderdale, Florida, and helps customers and automotive dealers navigate financing through participating financing sources.
